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The Feed Is Fake
What if every viral song, movie, meme, influencer, and celebrity drama in recent memory was the result of a stealth marketing campaign? A dive into the ‘clipping’ underworld.
Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000…
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